Licensing offers organizations the possibility of using protected characters legally in their product development and sales strategy. The right to use a famous character or brand is granted licensors by means of license agreements.
Products under license must meet the conditions of the brand-owner and the legal regulations. Each product must be approved by the licencor.
We are trained to fulfil the procedures of key licensors and we are familiar with a wide range of styleguides.
Our designers make collections for exclusive use and know the restrictions and potential problems in the approval process. it is our aim to surprise you with new concepts and product ideas within the property framework or/and the framework of the retailer.
Benefits of Licensing
The key benefit is the ability to significantly increase consumer interest in and sales of products or services. Licensing does this by:
- providing added value and differentiation from competitive offerings
- delivering marketing support or momentum from the core property’s activities
- appealing to new target markets who have not historically been interested in a licensee’s product or service
- giving credibility for moving into new market sectors through product extension, gaining additional retail space and favour
